Interactive Beer Labels: A Futuristic Vision for SXSW
SXSW (South by Southwest) is a festival known for pushing boundaries, so it deserves a craft beer just as innovative. I developed a concept for animated beer can graphics, imagining that the future of packaging might be screens themselves. If there’s a place to unveil interactive beer cans, SXSW is it.
To showcase this vision, I used projection mapping to create a prototype on actual beer cans. While the video quality doesn’t fully capture the potential due to equipment limitations, it offers a taste of this interactive future.
