chimes by design

 

Intrigued by the power of design to connect people, I created an interactive social experiment. This project focused on Iowa State University’s design and agriculture students, known for their playful rivalry. The piece paired seemingly unrelated words, sparking curiosity about these allegedly disparate groups.

 

To fuel the project, I gathered data on stereotypes through student surveys. This data then shaped the language used in a mockumentary video presented to both groups.