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I normally don’t post twice in a day, but when I do, it’s because I have something important to say.
I don’t pretend to know everything about the English language. In fact., I make mistakes here on a daily basis. But, I’m not getting paid a bunch of money to write quips – unlike whoever came up with this stroke of genius that’s the new Victoria’s Secret Body by Victoria campaign. And by stroke of genius, I actually just mean stroke.
Let’s break this down.
Body is a proper noun in this case because it’s a type of bra that they sell. So it can be treated like a name or any other proper noun: just add an “s” to make it plural, or add an “‘s” to make it possessive. No reason to use “bodies” in this case.
Which is it? Plural or possessive? Clearly it is plural because they are talking about all their new bras. What would a bra own? Boobs? Straps? Kittens? I don’t know, and that’s because it doesn’t make sense here. It should be plural.
And don’t even get me started on the unnecessary quotations. Use capital case, not caps, and it would be clear that the word “Bodys” is a part of a play on a phrase.
Also it makes me think of a zombie flick or something out of Dexter.
Major fail. I posted the photo on Instagram last night and people asked if it was for real.
Now can I collect the money I’m owed for correcting your silly bra campaign, VS? You’re welcome.
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Hi there. I'm Calee (pronounced CAL-e). If that's too hard, just call me Cal. Also known as chimes or the chimes. I'm 28ish, a designer, a runner, a self-proclaimed fitness queen, a craftster, a foodie, a music snob — some might call me a hipster. Here's the unabridged version.
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