CALEE HIMES FROM AMES, IOWA, COME ON DOWN!

If only. I didn’t end up on The Price Is Right but I did enter a bunch of my work into the HOW Design “Your Best Work” design awards competition. The winner receives a chance to be profiled in HOW’s 2013 Creativity issue.

Each entry is allowed 5 projects. This was my entry. Wish me luck!

Project 1: Nutty Butter 

Nutty Butter, LLC contacted chimesdesign to create their logo. The logo needed to reflect both the flavors of the nut butters and the personality of the owner. Knowing that Nutty Butter would have multitudes of future flavors, I created a versitile color palette.

The original packaging solution had a different colored / patterned label for each flavor. I wanted to keep the labels unique to each flavor, but make them work together within the identity. I created patterns from pieces of the logo, with the idea that each flavor would get its own color scheme for the pattern.

In the spirit of the packaging, I created one business card with several different versions of the back side.Normally I do not create back sides for business cards as I think they’re wasteful, but that solution was perfect for this brand.

chimes_HOWentry-1 nutty butter // lifeplusrunning.com

chimes_HOWentry-2 nutty butter // lifeplusrunning.com

chimes_HOWentry-3 nutty butter // lifeplusrunning.com

chimes_HOWentry-4 nutty butter // lifeplusrunning.com

chimes_HOWentry-5 nutty butter // lifeplusrunning.com

[thanks, Sarah, for the pictures!]

chimes_HOWentry-6 nutty butter // lifeplusrunning.com

Project 2: Iowa State University College of Agriculture and Life Sciences (ISU CALS) Playing Cards

ISU CALS needed a giveaway for the State FFA Convention in order to entice the high school students who attended to sign up for more information from the college.

Since the students at this event typically have free time between competition sessions, we decided that playing cards would be a good way to pass the time, while getting ISU CALS’s brand out to the students.

chimes_HOWentry-7 ISU CALS cards // lifeplusrunning.com

chimes_HOWentry-8 ISU CALS cards // lifeplusrunning.com

Project 3: The Lean Green Bean Blog Graphics

The Lean Green Bean contacted chimesdesign to update a couple of existing graphics on her blog to match her blog’s identity.

Her existing graphics didn’t work with her blog’s identity, so I created the new graphics to coordinate and to embody the spirit of her personality. The original Foodie Pen Pals graphic did not express the fact that the program was both a food and letter-writing program. The new graphic expresses both, with two options for the small badge because having the apple inside the stamp (as an “o”) was too hard to read at that small of a size, and we liked the apple and stamp options.

chimes_HOWentry-9 The Lean Green Bean Blog Graphics // lifeplusrunning.com

Project 4: Meg Turnis Wedding Suite

Meg Turnis needed a simple wedding invitation and program for an intimate wedding celebration. Her wedding was outdoors, and the decor reflected the personality of the bride, who really enjoys simple and natural things.

The final solution includes a copyright-free tree illustration from a Dover publication. I’d originally added a scientific definition of the tree, but removed it because it ruined the simplistic image that I had originally intended for the suite. Final print was black on a rustic recycled paper.

chimes_HOWentry-10 // meg turnis invite // lifeplusrunning.com

Project 5: Healthy Bites Logo

Healthy Bites contacted chimesdesign to revamp their original logo. The company makes small, allergen- free energy bites, but their original logo was an orange, which isn’t quite representative what the company makes.

I wanted to continue to build on the brand equity that Healthy Bites already had created, so I kept a similar shape, and color scheme. Since no single food is representative of the company’s edible creations, I decided on the simple circle shape with leaves to represent a heathy-looking food-like object.

Eventually, the identity will include patterns for packaging, labels, and business cards that will make these look like candy shoppe confections.

chimes_HOWentry-11 // healthy bites logo // lifeplusrunning.com

chimes_HOWentry-11 // healthy bites logo // lifeplusrunning.com

chimes_HOWentry-11 // healthy bites logo // lifeplusrunning.com

\\

Have you ever been published before?

(I haven’t … and I’m crossing my fingers here — thanks to all my lovely blends who’ve allowed me to be supremely creative!)

15 Responses to My Best Work (2012)

  1. lindsay says:

    i love all your work!!! you are my go to design queen!!
    lindsay recently posted..Things to Come & New FindsMy Profile

  2. You are so frickin’ fabulous. I am truly lucky that you are so kind, patient, and creative. Even if you don’t win, you’ve won…a lifetime supply of Nutty Butter. [You know, when I actually have the capacity to make more than just enough...]
    Sarah @ The Smart Kitchen recently posted..Hey, Jealousy!My Profile

  3. Calee says:

    WHERE DO I BUY PUMPKIN PIE NUTTY BUTTER?!

  4. Emily says:

    You are so talented, my friend!! All of these designs are pure perfection. :)
    Emily recently posted..Recipe: Sweet Quinoa Breakfast CasseroleMy Profile

  5. I didn’t realize you did Foodie Penpals too! That one kind of inspired my new MMAZ badge, so i was channeling you more than I knew. You are an amazing designer, I really hope you win!
    Heather @ Better With Veggies recently posted..Recent Running Reads: Cinder and The SelectionMy Profile

  6. i love your designs – so fresh and creative! nutty butter labels are excellent :) can’t wait to hear how you do!
    lynne @lgsmash recently posted..Life: Election NightMy Profile

  7. [...] post on her best work this year. She didn’t mention it, but I think she did a pretty awesome job on some new logos for BWV too. [...]

  8. You deserve to be published! I love your work. That wedding invite blew me away. And of course, I LOVE my logo. You, my friend, rock.
    Laura @ Sprint 2 the Table recently posted..Last Chance to Be ProductiveMy Profile

    • chimes says:

      Thanks! And I can’t believe I forgot to watermark these things … eep. Hopefully nobody steals them. I’m going to have to take them down and re-upload them.

  9. Joanna says:

    If I ever have money, I will def hire you! :)
    Joanna recently posted..#OperationPantsFit Update: 2.5 lbs lostMy Profile

  10. Wow this shows how very little I know about graphic designing. So cool! You win in my book!! ;)
    Amanda @ Diary of a Semi-Health Nut recently posted..{Thankful Thursday Link-up} #30DaysofThanksMy Profile

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

CommentLuv badge