This is going to be a long post. I’m sharing the process for a logo redesign, but there is a recipe at the end — like a pot of gold at the end of the rainbow!
Lindsay contacted me a while ago and asked if I could help her refresh her current logo. Originally I was just going to clean up her orange and give her some lovely type.
We chatted a bit more and both realized that though we can’t use an image of her product as a logo — because a smooshy brown ball as a logo probably wouldn’t sell her products. But ANY specific food item wouldn’t be a good solution either because she caters to people with food allergies. To pick one food would likely turn off a group of people with allergies and/or a group of people who don’t like the chosen food.
Her revised logo needed to be similar to her current logo so it will help her build on the brand equity she has established. For that reason, and because her bites are circular, I kept the circle shape and the orange and yellow but added two browns, a blue, and a green to her color palette. Since her product is healthy, delicious food, her colors should reflect that — organic and appetizing, with accent colors that are natural but could also be found in a candy shop.
It took me a few tries to get the logo shape that I wanted. I won’t share all the logo, color palette and font iterations, but it came down to two logo options — one that was extremely organic, but not instantly recognizable as being an edible plant, and the option we ultimately chose as the solution. The final mark is instantly recognizable as some sort of plant — maybe it’s a berry. Maybe it’s an orange. Or maybe it’s a brown smooshy organic ball of goodness.
If you’re wondering why there are so many options, here’s why: A logo needs to work in all settings, so I created a vertical, horizontal and small application logo (for use as FB or Twitter avatars, for instance). The “HB” mark is the small app option — only for use when “Healthy Bites” appears somewhere else in the vicinity (so definitely FB or Twitter). It’s easier to read when small as opposed to the other marks, but doesn’t say what the product is. I was thinking of pulling off the tagline for more readability (Lindsay — weigh in on this 🙂 ).
I messed around with color combinations on the final mark before coming up with the final solutions for 1- and 2-color options (for when printing on the cheap is necessary, or color choices are limited) and 4-color (full color) solutions.
I loved discovering that the green works well on both the light and dark backgrounds. Also, not included in the images are black and white options, but those are included with the package I’m giving her since she’s going to have to use them at some point. And I’m giving her 3 options for colors for the circle. She can use these interchangeably, or decide to denote specific colors to mean certain things (maybe blue = food allergy safe). Or she can decide to only use one of the color options — I left that up to her.
I’m going to create packaging and other materials for her, and I’m planning to do a candy shop sort of look so that her bites will look delicious at first glance, just like they taste. I can’t wait to get her list of collateral so I can start work on all the fun stuff!
And speaking of fun stuff, since you stuck with me through this long geeky design post, here’s a recipe for some protein-packed chocolate balls. I’ve been experimenting with my food processor since it’s too hot to bake, and I channeled Lindsay and managed to come up with some pretty tasty balls. And little round smooshy brown balls don’t look really appetizing, but I’m including a photo anyway.
Chocolate Salty [ Protein ] Balls
- 3/4 c. Bob’s Red Mill Gluten Free Oats (or rolled oats of choice)
- 1 scoop (1/4 c) chocolate Fitmixer Protein Powder (or protein powder of choice)
- 2 T raw agave nectar (or honey*)
- 2 T Dark Chocolate Dream peanut butter (or regular PB or Nutella*)
- 1 T vanilla extract
- Pour oats into food processor and pulse until they become a flour.
- Add protein, and pulse to combine thoroughly.
- Mix in agave, peanut butter and vanilla — you can do this by hand if your machine can’t handle it. Pulse a few times and watch your machine. If it seems to be too much, pull dough out and mix by hand.
- Roll into tablespoon-sized balls.
- Refrigerate. And enjoy!
For more (and better) protein / energy ball options, check out Lindsay’s Healthy Bites recipes, or order a batch. Hers are FAR more delicious than mine, and she has interesting flavors like piña colada and mint chocolate chip.
Do you snack or nosh after a workout for recovery? What are your favorite snacks or recovery foods?